Reminiscences of Carl Coash : oral history, 1956.

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Reminiscences of Carl Coash : oral history, 1956.

F.W. Dodge corporation form 1929: content of DODGE REPORTS; McGraw-Hill catalogs and advertising; introduction of the BUYER'S GUIDE; building circulation; influence of advertising and editorial content on sales; competition between coal and oil, salesmen in the oil and coal magazine field; John A. Hill's professional integrity; METAL AND MINERAL MARKETS; competition for COAL AGE and ENGINEERING AND MINING JOURNAL; inquiry publications; comparison of world coverage by Miller-Freeman's WORLD MINING and ENGINEERING AND MINING JOURNAL.

Transcript: 51 leaves.

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F.W. Dodge Co.

http://n2t.net/ark:/99166/w6q003z4 (corporateBody)

McGraw-Hill, inc.

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Phillips, Harlan B.

http://n2t.net/ark:/99166/w6639sck (person)

Coash, Carl, 1905-

http://n2t.net/ark:/99166/w6zg7jmp (person)

Publishing executive. From the description of Reminiscences of Carl Coash : oral history, 1956. (Columbia University In the City of New York). WorldCat record id: 86147458 ...